Wake up and smell Kerry’s coffee

Robert Berger, executive director - Fashion & Lifestyle of Kerry Logistics (Hong Kong)

Hong Kong-based Kerry Logistics Network has brewed up a challenge to the highly competitive Hong Kong coffee scene with the establishment of Kerry Coffee (Hong Kong) Limited to extend its business into the trading of coffee and related products, and further deepen its partnership with Italian coffee group illycaffè.

Kerry Coffee will be the sole distributor of illycaffè’s complete product range in Hong Kong and Macau, including the iperEspresso coffee machines, capsules, coffee beans, and other coffee-making equipment and accessories.

Kerry Logistics has enjoyed a partnership with illycaffè since 2017, providing total integrated logistics solutions for illycaffè and acting as the sole distributor of iperEspresso coffee machines and capsules in Hong Kong.

The launch of Kerry Coffee will consolidate illycaffè’s entire product selection under one operator in Hong Kong to facilitate brand building and market penetration. It will also mark the expansion of Kerry Logistics’ food services business to capitalise on the growing coffee culture in the territory.

Robert Berger, executive director – Fashion & Lifestyle of Kerry Logistics (Hong Kong), said, “We are thrilled to take our collaboration with illycaffè a step further. The establishment of Kerry Coffee and the consolidation of illycaffè’s full product range under the new company will enhance the cost-efficiency of the sales and distribution operation, and enable illycaffè to increase its market share and brand recognition in Hong Kong and Macau. The development also enriches Kerry Logistics’ food services business and allows greater product diversification to serve HORECA and club customers in Hong Kong and Macau.”

Embodying Italy’s coffee culture, illycaffè is one of the world’s most global coffee brands. Kerry Coffee will provide total logistics solutions, sales, and marketing to ride on the flourishing coffee culture in Hong Kong and Macau, solidify the market position of the illy brand and establish Kerry Coffee as a major player in the coffee market. Kerry Coffee maintained in a release.

 

Be the first to comment

Leave a Reply

Your email address will not be published.


*


6 × = 48

css.php