Hong Kong logistics gets digital boost

A new digital software firm with its eyes set firmly on the logistics sector was launched in Hong Kong last week. Swivel Software claims to bring a new approach to digitalizing processes for right forwarders and beneficial cargo owners looking for seamless supply chain management tools.

Announcing the new company’s launch in Hong Kong and the simultaneous opening of its North American headquarters, chief executive Matt Motsick said:

“Years of experience in supplying software tools to international supply chain operators has made us very familiar with the true needs of forwarders and logistics service providers.

“Providing detailed and real-time information for their customers; achieving reliable connectivity with branch and agency offices; uniting operational and financial data on one platform and all for a level of investment commensurate with a SME’s budget. At Swivel we plan to empower digital logistics for this sector of the market enabling it to better service the growing needs of an e-commerce environment.”

The brains behind Catapult International, which was sold to Dubai-based airline software specialist Mercator in 2015, Mr Motsick has recently invested in the Paradigm Corporation, based out of Hong Kong. Looking to forge itself a global identity, Paradigm has been re-branded as Swivel Software. Between Mandy Mak, the original owner and now chief operating officer of the company and Mr Motsick, bring over 30 years of experience at commercializing software platforms, which are designed to instantly deliver transparency of activities performed across the international shipping industry.

Ms Mak, who has built a portfolio of Paradigm customers across Asia over the last twenty years, including names like Air Sea Worldwide, Hankyu-Hanshin and Electrolux, commented on the logistics industry’s need to digitalize. “There is currently a big technology lag. Other sectors are advancing in web-based software, Application Programming Interface, artificial intelligence, and blockchain technology. The global supply chain needs to adopt these tools to the e-commerce age and forwarders in particular, need to connect digitally. They must communicate more efficiently with their partners, agents and customers in order to service current trends in e-commerce and dynamic sourcing patterns.”



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